Why We Choose Digital Marketing over The Traditional One
1. Digital Marketing costs a lot cheaper than traditional marketing. A lot of money was spent on newspaper advertisements and TV advertisements. On the other hand, online advertising is something even young entrepreneurs can afford from some savings.
Therefore, due to the cheap cost of online marketing, even school participants can own startup companies. This, in turn, helps expand the scope of marketing across age and financial boundaries.
With traditional marketing methods, you have to wait weeks, sometimes even months, to improve. In this battle between traditional and online marketing, online marketing has won again due to its fast results.
2. You can view everything in real time, including:
When you get results in real time, you don’t waste time taking action.
Digital marketing and traditional marketing statistics can be measured traditional marketing, but compared with online advertising and traditional advertising, one thing that these statistics do not consider is the brand image generated by online advertising. This is mainly because the space and frequency of traditional marketing advertisements are limited, and digital marketing has clearly won this category.
3. You can have the entire website on the newspaper page instead of the columns. Once you have a page on your blog or social media, you can always make suggestions to people. Through this space, you can create a consistent image for your company. This is something that an advertisement broadcast on the radio or an advertisement in a newspaper cannot give you. And it will also help build a brand for your business. People who buy newspapers will not buy for the advertisements in them. People listen to music and weather forecasts on the radio. Don’t forget that the radio is already a dying concept. People who buy magazines will choose content lists that do not contain advertisements. Therefore, it can be said with certainty that traditional advertising is mostly ignored.
4. On the other hand, with online advertising, you can choose whether you want to view it. Apart from the annoying pop-up ads, it has not been pushed to your face. You can choose to ignore the traditional email marketing as long as you wish. You can opt out of social media discussions on specific brand pages. You can also target interested audiences, because social networking sites will keep the tags of what you are looking for on the Internet. Therefore, in the struggle between traditional and digital marketing, digital marketing seems to be a candidate who knows how to motivate people rather than annoy them.
Now, you can’t claim that a TV ad or advertisement in every newspaper in town will cover most of the population. Any traditional advertising method is limited to a certain place.
And online advertising can spread to the entire world, so you will miss anything.
5. With traditional marketing, you cannot truly interact with your target audience. Before planning the next step, you need to wait for a response to enter. This is a long and tedious process.
Online marketing allows you to attract audiences in real time. You can chat with the actual audience immediately and discuss your brand or company. Yes, this also requires more of your participation. You need to be prepared to invest so much time or the public relations team into the marketing budget.
6. In the comparison between traditional marketing and digital marketing, on certain issues, online advertising takes precedence over the appropriate time.
You don’t need to worry about the size of your business and employees to fully realize the potential of your online display and advertising. For traditional advertising, small businesses are at a disadvantage. Virtual expansion does not require a large number of real people to handle things.