TIKTOK: Unstoppable New Trend of Social-Commerce

TikTok, a music creative short video social platform incubated by Byte Dance, was launched on September 20, 2016. It is a music short video community for all ages. Users can select songs through this software, shoot short music videos, form their own works, and update their favorite videos according to their preferences. Through TikTok App, you can share your life, and at the same time, you can meet more friends and learn about various anecdotes.

Sensor Tower data shows that until September 2020, Douyin (Chinese TikTok)) and the overseas version of TikTok attracted more than 130 million U.S. dollars in the global App Store and Google Play, which is 7.9 times that of September last year, and has won the global mobile application (non-game) revenue champion.

Nowadays, the short video platform is seeking new breakthroughs, such as joining live broadcast, e-commerce and other services. At present, the leading short video platform is already developing online live broadcast services, and is trying to deepen relationships with other content creators and develop new ones at the same time. The function deepens the interaction between creators and users, and further increases users’ reliance on short video content.Douyin (Chinese TikTok) has built its social&commercial platform successfully. Many influencers and brands gained unprecedented fans and sales via this platform.

It is predicted that due to the outbreak of the epidemic, the development potential of short video will be further tapped. As short videos attract larger user groups and longer users spend time, advertisers will also further shift traditional online advertising marketing to short video platforms, and the advertising and marketing revenue of the short video industry will further expand in the future.